- Logos & Branding
- Marketing & Advertising
- Design & Copywriting
- Digital Marketing
For the same budget as hiring an in-house staff member, you can hire the entire Erickson Group team. You read that right - you get all the benefits of a full creative team for the same cost as bringing on one full-time staff member. The unique retainer approach offered with Erickson Group ensures your business benefits from a professional team of specialists, not one generalist. Gone are the concerns of sick days, vacation pay, equipment expense and tax remittance - you will save all the traditional employee overhead. You get all the upside with none of the overhead.
We look for long-term client partners, not one-off flings. We do our best work when we truly align with our clients and share your vision. We love being inspired by your business and your passion.
Golden Arches. Swoosh. How is it possible that you likely thought of McDonalds and Nike? It’s because they have crafted and promoted their business with a clear brand message that’s so much more than a logo. It’s the same message – every time. It’s a message that speaks to their ideal audience, and they have developed devout fans along the way be being clear about what they do.
Your brand is your voice. Branding is more than simple communication – it is an experience of emotion. Done properly, your brand is the key asset that loudly carries your company’s principals, mission and value message. Strong business is built on strong brands.
Marketing and advertising are not one and the same. Advertising is a specific thing – a radio spot, a tv commercial, a direct mail postcard… used alone there is little chance for traction. Marketing, however, is the sum of the parts. Marketing requires planning, strategy, expertise and experience. Marketing is part science and part educated guess. We’ve been doing it for 10 years, and we always work with your ROI in mind. Marketing should always be an investment, not an expense.
We guide you to avenues that look the most promising. We help ensure the advertising budget is generating a return. We craft the marketing messaging to resonate with your ideal audience. We test, we measure and we adapt. It’s all about giving you the best ROI possible.
Great design and exceptional copy are a truly formidable combination. Powerful visuals tell a story and when you layer in compelling copywriting it’s a memorable way to elevate your brand.
Graphic design is so much more than pushing pixels. It’s articulate layout, visually stunning graphics and meaningful typography. We’re super good at it.
Copywriting isn’t just headlines and paragraphs. It has to draw you in, it has to punch you in the gut with something unexpected and provide a meaningful payoff.
Websites are simple, but simple doesn’t mean easy. Strong branded graphics, compelling copywriting, intuitive navigation, superior user experience, secure hosting, mobile responsiveness, search engine optimization… none of it’s easy but it’s what we do best.
We take your brand and seamlessly adapt if for the digital environment and that takes experience and a team approach. Our team of specialists will ensure your brand is brought to life online in a way that speaks to your customers.
There’s a lot of tech jargon that gets used with eCommerce but we promise we’ll speak plain English the whole time. No big tech words to sound smart, just secure and reliable digital platforms to help you sell online. Simple as that.
Does “digital marketing” mean Search Engine Optimization, or maybe it’s Google Adwords? But what about social media advertising, and why do you keep seeing ads pop up from websites you’ve recently visited? It’s all “digital marketing” and it’s an endless avenue for businesses.
We have Google certified technicians to run your campaigns, professional designers, experienced copywriters and an account team to help with media buying. We put it all together for you and deliver quarterly reporting.